Money Comms Lab is a collaborative research project that aims to understand, synthesise and develop the latest knowledge about the most effective ways to engage and communicate with the public on issues relating to money and the financial system.
Following research and a workshop in July 2015 with communication experts from across academia, civil society, innovation, consumer organisations, and the media, the project produced a report in April 2016, which includes an analysis of the communication challenge, as well as ideas and lessons for effective communication. The report is intended as a shared resource that can be used and developed by others working to communicate about money and the financial system.
Money Comms Lab was developed to address concern about the inadequate level of public engagement with the financial system. Without a strong and informed societal voice, the public lacks the power to counterbalance the vested interests of other, better represented stakeholders (including regulators, politicians and companies) of the system, and to hold them to account. A weak societal voice means that societal expectations are unformed or unclear. Regulators and policy makers cannot know if they are working in the interests of society, and financial institutions cannot know if their license to operate is endorsed by society or whether they are contributing to demonstrable social value. The result is a broken and unaccountable system.
Purpose and Aims
Money Comms Lab aims to inform and support the communications and engagement work of organisations and projects working in the public interest on issues relating to money and the financial system. This includes those working to represent a societal view on the quality and provision of financial services, as well as regulation and reform of the monetary and financial systems.
Ultimately, the Lab aims to contribute to the strengthening of a societal voice that can represent the public’s views on the purpose and future of the financial system, as well as increase the accountability of the system.
Money Comms Lab participants include communication experts from across civil society, innovation and academia.
Callum Anderson, Campaigns & Policy Assistant, Community Investment Coalition (until September 2015 )
Leander Bindewald, Researcher, Institute for Leadership and Sustainability, University of Cumbria
Matthew Blakstad, Head of Member Proposition, National Employment Saving Trust
Fran Boait, Executive Director, Positive Money
Bruce Davis, Managing Director, Abundance Generation
Dr Mark Davis, Founder & Associate Professor of Sociology, The Bauman Institute, University of Leeds
Nigel Dodd, Professor of Sociology, London School of Economics
Will Ferguson, Communications Officer, Triodos UK
Keelia Fitzpatrick, Project Officer, ShareAction (until 2015)
Greg Ford, Senior Communications Advisor, Finance Watch
Damon Gibbons, Director, Centre for Responsible Credit
Niamh Goggin, Director, Small Change Ltd
Jamie Hartzell, Chair, Ethex
Catherine Joyce, Senior Campaigns Officer; Digital Coordinator, Macmillan (until September 2015); The Children’s Society
Michael Kumhof, Senior Research Advisor, Bank of England
Anna Laycock, Lead Strategist, The Finance Innovation Lab
Joel Lazarus, Research Fellow, Warwick University
Duncan McCann, Researcher, Economy and Finance, New Economics Foundation
Dora Meade, Community Organiser, Positive Money
Alison Pask, Vice Principal & Head of Faculty, Financial Capability, Institute of Financial Services School of Finance
Ib Ravn, Associate Professor, Department of Education, Aarhus University
Andrew Robinson, Director of Market Development, Churches, Charities and Local Authorities
Linda Ryan, Marketing and Communications Adviser, Global Alliance for Banking on Values
Bec Sanderson, Researcher, Public Interest Research Centre
Tom Shakhli, Engagement Manager, The Brixton Pound
Tanya Spence, Financial Health Training & Resource Development Manager, Toynbee Hall
Dan Stanley, Co-founder & Managing Director, Small Axe
Geoff Tily, Senior Economist, Trade Union Congress
Danielle Walker Palmour, Director, Friends Provident Foundation
Fionn Travers-Smith, Campaign Manager, Move Your Money UK