Money Comms Lab

Money Comms Lab is a collaborative research project that aims to understand, synthesise and develop the latest knowledge about the most effective ways to engage and communicate with the public on issues relating to money and the financial system.

Following research and a workshop in July 2015 with communication experts from across academia, civil society, innovation, consumer organisations, and the media, the project produced a report in April 2016, which includes an analysis of the communication challenge, as well as ideas and lessons for effective communication. The report is intended as a shared resource that can be used and developed by others working to communicate about money and the financial system.

You can read and download the report here


Money Comms Lab was developed to address concern about the inadequate level of public engagement with the financial system. Without a strong and informed societal voice, the public lacks the power to counterbalance the vested interests of other, better represented stakeholders (including regulators, politicians and companies) of the system, and to hold them to account. A weak societal voice means that societal expectations are unformed or unclear. Regulators and policy makers cannot know if they are working in the interests of society, and financial institutions cannot know if their license to operate is endorsed by society or whether they are contributing to demonstrable social value. The result is a broken and unaccountable system.

Purpose and Aims

Money Comms Lab aims to inform and support the communications and engagement work of organisations and projects working in the public interest on issues relating to money and the financial system. This includes those working to represent a societal view on the quality and provision of financial services, as well as regulation and reform of the monetary and financial systems.

Ultimately, the Lab aims to contribute to the strengthening of a societal voice that can represent the public’s views on the purpose and future of the financial system, as well as increase the accountability of the system.


Money Comms  Lab participants include communication experts from across civil society, innovation and academia.  

Callum Anderson, Campaigns & Policy Assistant, Community Investment Coalition  (until September 2015 )

Leander Bindewald, Researcher, Institute for Leadership and Sustainability, University of Cumbria

Matthew Blakstad, Head of Member Proposition, National Employment Saving Trust

Fran Boait, Executive Director, Positive Money

Bruce Davis, Managing Director, Abundance Generation

Dr Mark Davis, Founder & Associate Professor of Sociology, The Bauman Institute, University of Leeds

Nigel Dodd, Professor of Sociology, London School of Economics

Will Ferguson, Communications Officer, Triodos UK

Keelia Fitzpatrick, Project Officer, ShareAction (until 2015)

Greg Ford, Senior Communications Advisor, Finance Watch

Damon Gibbons, Director, Centre for Responsible Credit

Niamh Goggin, Director, Small Change Ltd

Jamie Hartzell, Chair, Ethex

Catherine Joyce, Senior Campaigns Officer; Digital Coordinator, Macmillan (until September 2015); The Children’s Society

Michael Kumhof, Senior Research Advisor, Bank of England

Anna Laycock, Lead Strategist, The Finance Innovation Lab

Joel Lazarus, Research Fellow, Warwick University

Duncan McCann, Researcher, Economy and Finance, New Economics Foundation

Dora Meade, Community Organiser, Positive Money

Alison Pask, Vice Principal & Head of Faculty, Financial Capability, Institute of Financial Services School of Finance

Ib Ravn, Associate Professor, Department of Education, Aarhus University

Andrew Robinson, Director of Market Development, Churches, Charities and Local Authorities

Linda Ryan, Marketing and Communications Adviser, Global Alliance for Banking on Values

Bec Sanderson, Researcher, Public Interest Research Centre

Tom Shakhli, Engagement Manager, The Brixton Pound

Tanya Spence, Financial Health Training & Resource Development Manager, Toynbee Hall

Dan Stanley, Co-founder & Managing Director, Small Axe

Geoff Tily, Senior Economist, Trade Union Congress

Danielle Walker Palmour, Director, Friends Provident Foundation

Fionn Travers-Smith, Campaign Manager, Move Your Money UK